william mcvicar

Books

Zero to One book cover

Zero to One

startups

Peter Thiel with Blake Masters

  • Made me more skeptical of ideas that sound good but are really just polished copies of things people already understand.
  • The monopoly framing stuck with me: build something specific enough that being clearly best is actually possible.
Inspired book cover

Inspired

product

Marty Cagan

  • Made product work feel less like collecting feature requests and more like figuring out which problems actually matter.
  • Useful for thinking about engineering decisions through customer value, risk, and whether a team is building with real conviction.
The Mom Test book cover

The Mom Test

customer discovery

Rob Fitzpatrick

  • Changed how I ask people about ideas: avoid compliments, stop pitching, and listen for what they already do.
  • Useful because it makes customer discovery feel practical instead of awkward, especially before building too much.
The Mountain Is You book cover

The Mountain Is You

self-development

Brianna Wiest

  • Helped me notice when I am the one making something harder than it needs to be, usually by avoiding the obvious next step.
  • Less of a tactics book and more of a mirror for patterns I would normally explain away, rush past, or call discipline.
Zen Mind, Beginner's Mind book cover

Zen Mind, Beginner's Mind

zen

Shunryu Suzuki

  • A reminder that simple things are usually only simple after I stop trying to force them into something more impressive.
  • Useful for work because it pushes me to approach problems without pretending I already know where the answer is.
Can't Hurt Me book cover

Can't Hurt Me

discipline

David Goggins

  • The takeaway was not to live like Goggins, but to stop treating every bit of tiredness or discomfort as a real vote.
  • Useful when I catch myself lowering the bar quietly and need a blunt reminder that accountability is not complicated.
Value Investing book cover

Value Investing: From Graham to Buffett and Beyond

investing

Bruce C. N. Greenwald, Judd Kahn, Paul D. Sonkin, and Michael van Biema

  • Helped make investing feel less like guessing and more like understanding a business piece by piece until the story holds up.
  • The intrinsic value idea is useful outside markets too: what is this actually worth when noise and momentum are removed?
Never Split the Difference book cover

Never Split the Difference

negotiation

Chris Voss with Tahl Raz

  • Changed how I think about hard conversations: slow down, listen better, and stop rushing to fill every silence.
  • Calibrated questions are useful at work because they keep things collaborative without making you passive or vague.
The Comfort Crisis book cover

The Comfort Crisis

resilience

Michael Easter

  • Made me more aware of how easy it is to optimize every bit of friction out of a day and then wonder why I feel dull.
  • Useful reminder to choose harder things on purpose sometimes, not for drama, but because discomfort resets perspective.